How long do you warm up accounts before scaling
- Thread starter evebeatot
- Start date
-
- Tags
- facebook ads
- Dec 9, 2020
- 110
- 60
- Oct 7, 2025
- 245
- 41
It takes 5 to 7 days for personal accounts.
- May 27, 2016
- 11,025
- 2,504
Usually 3-4 weeks. It's the safest way in order to warm up your accounts.
Johnathan Kitz
Registered Member
- Mar 13, 2024
- 65
- 10
Currently, i set up with small budget first, if its active and spending, i will leave it 5-7 days and increase budget later, but only 10-15% increase compared to the current campaign budget
- Dec 4, 2023
- 1,465
- 354
I often increase budget gradually and don't need too much of time to warm up. I think 2-3 days.
- Feb 20, 2026
- 145
- 38
It’s less about days and more about clearing 3-4 billing thresholds.
Even a 7-day old account can get flagged if a sudden budget spike triggers a billing error. Spend $5–$10/day for 3 days just to let Meta successfully charge the card a few times. Once those micro-bills clear, the trust score jumps and you can safely scale
Even a 7-day old account can get flagged if a sudden budget spike triggers a billing error. Spend $5–$10/day for 3 days just to let Meta successfully charge the card a few times. Once those micro-bills clear, the trust score jumps and you can safely scale
King Agency
Power Member
- Feb 25, 2025
- 687
- 72
In my opinion, it doesn't need too much time, I usually take 3 to 4 days.
Eleanor Hughes
Newbie
- Apr 7, 2026
- 12
- 2
1 week with old BM, but i need 1 month for one new
- Apr 19, 2014
- 2,032
- 937
Minimum one week - it's necessary when considering their frequent account suspension. No matter whether the account is aged or new, it's a must to warm up before you take a small step and then scale up.
- Nov 2, 2008
- 59,070
- 26,604
asa long as you dont start heavy posting right away your generally fine .
Matthew Eric
Newbie
- Apr 12, 2026
- 9
- 2
7 days with aged account
i haven't build a new account before, how many days enough to scale, i mean new one?
King Agency
Power Member
- Feb 25, 2025
- 687
- 72
I gradually increased the budget, after about 3 or 4 days.
- Nov 23, 2011
- 897
- 715
You are talking about a new personally farmed account? normally the only rule I follow is scaling when my ads are profitable, meta will gradually increase budgets.
A good account should have no issues being set on a few hundred to begin with, it just won't spend it all... going to high might trigger meta but it all depends on the product you are promoting, there is no logic in let's say running a 50 to 100$ product on 20 bucks, you will want at least X3 the spend of the product payout you are promoting.
Follow logic, possibly start a engagement campaign on a few bucks first but in general it should not matter if the ad account is well farmed.
Let's say I am a new company coming to the market, new ad account and the product is around 500 bucks, as a company I would allocate a marketing budget and that's the norm for most companies starting with meta.
For BH it's mostly about building trust and would go with 50 to 150 max at first and a clean engagement ad first just because you dont want to trigger someone or AI to look to much into your account.
A good account should have no issues being set on a few hundred to begin with, it just won't spend it all... going to high might trigger meta but it all depends on the product you are promoting, there is no logic in let's say running a 50 to 100$ product on 20 bucks, you will want at least X3 the spend of the product payout you are promoting.
Follow logic, possibly start a engagement campaign on a few bucks first but in general it should not matter if the ad account is well farmed.
Let's say I am a new company coming to the market, new ad account and the product is around 500 bucks, as a company I would allocate a marketing budget and that's the norm for most companies starting with meta.
For BH it's mostly about building trust and would go with 50 to 150 max at first and a clean engagement ad first just because you dont want to trigger someone or AI to look to much into your account.