Why people still wasting money on google search ads in 2026?

Traffic on Google is still higher quality than Fb, Bing and so on. That's why people still using it.

Reading through the comments from some of the guys above really gave me a lot of confidence. I've been deep in research on Google Ads combined with affiliate marketing for the past six months. I know this strategy is considered a ten year old playbook at this point, and it's pretty hard to find anyone still doing this on social media, mostly because Google costs keep climbing and turning a profit is genuinely difficult. But I've always believed Google traffic is high quality. The brute force approach definitely doesn't work anymore, but there has to be a way to run it with precision. So I'm sticking with it and keep pushing in this direction.

piece of mind said:

I just checked my stats for last for the last 3 months bing ads is giving me 4x better roas than google search. goolge is just full of bot clicks and "close variants" that eat my budget. is google ads officially just for big brands with unlimited money now? i feel like smaller affiliates should just move to bing.
what' your opinion?

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Honestly Google ad became too expensive for small budgets now. Bing traffic is cheaper and easier to test with. Google still work but you burn money fast if campaign is not optimized well.

Honestly from my opinion, google ads still works, but it feels platform is optimise for scale now. big brands can absorb wasted spend while smaller affiliates need precision. Bing can be a better fit if your audience skews older, desktop, B2B.