How do beginners start learning Google Ads?

From my opinion start with small budget campaigns and learn basics like keywords, targeting and ad copy slowly. testing simle ads yourself teaches more than watching too many videos.

williamsalt said:

I want to learn PPC advertising from scratch. What’s the best beginner-friendly way to start with Google Ads?

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Focus on search campaigns first, they’re usually easier for beginners to understand than jumping straight into P-Max

williamsalt said:

I want to learn PPC advertising from scratch. What’s the best beginner-friendly way to start with Google Ads?

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If you’ve never logged into the dashboard before, start by opening it and, without looking at any tutorials, just play around with it and get used to the interface.



After that, you can watch videos or read articles about basic settings; this will help you understand where to click and what each option does.



That covers standard advertising.



The stuff that interests you more will come with experience later on. Essentially, it’s the same thing, but with more advanced features, like cloaking, servers, anti-detection browsers, and other interesting things that aren’t worth getting into right now.

In my experience, it's crucial to get hands-on with Google Ads as soon as possible, even with a tiny budget, to learn from real-world results. Watching YouTube videos and Skillshop tutorials is a good starting point, but it's the actual campaign setup and tracking that teaches you the most. I've seen beginners overcomplicate things by trying to perfect their campaigns before launching, when in reality, it's better to launch a simple campaign and refine it as you go. Starting with phrase and exact match keywords is a solid approach, and conversion tracking is essential to understanding what's working and what's not. It's also important to focus on search campaigns initially and avoid display or YouTube ads until you've got a solid grasp of the basics. By taking a straightforward approach and testing one thing at a time, you'll gain valuable experience and improve your skills quickly.

EbonFrost said:

Start with YouTube + Google Skillshop, that’s enough to learn the basics honestly. Then run a small campaign yourself, even $5-10/day teaches more than watching videos for weeks. Most beginners overthink it, but testing keywords and ads is where you actually learn PPC.

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Facts. Most people just keep watching tutorials and never touch the dashboard lol. Running even a small campaign teaches way more about keywords, CTR and wasted spend than courses do.

williamsalt said:

I want to learn PPC advertising from scratch. What’s the best beginner-friendly way to start with Google Ads?

Click to expand...

Start with Google Skillshop + run a small real campaign, that’s where you learn fastest.

I think beginners should first understand how google search ads actually work. once basics are clear, testing with low budget becomes much easier.