Hi, honestly based on my own observations across certain categories, I’ve noticed something interesting: even when I create thumbnails that look almost like Netflix posters or high-end movie artwork, people still often click on thumbnails that contain a lot of text, feature a fairly ordinary-looking face, and have a similarly simple title style.
I think part of this comes down to familiarity and recognition. Some visual styles may work not because they look the most polished, but because they remind viewers of something they are already used to clicking on.
That’s why I don’t think trying to “innovate” within a category always leads to better results. Sometimes, instead of making something look more premium or different, you need to analyze the audience’s existing habits much more deeply. In some niches, what feels ordinary or even basic may actually perform better because it matches the viewer’s expectations.