What campaign type do you guys use for NUTRA?

That happens quite often with new campaigns. Sometimes the algorithm tests the audience in the first few days, then performance drops when the learning phase changes. Testing a few new creatives or audiences can help stabilize it.
 
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besirk said:
Hi guys,

Recently i was launching sales campaign for my nutra offers, the first 3 days i had around 10 purchases per day.

After the third day immediately to 0 for the next 3 days.

Can you please explain how you launch ads, what’s your strategy etc.

I would really appreciate it
Click to expand...
Bro, classic nutra drop after day 3.
So i think u should heavy creative testing + very slow warm-up first 5 days, then scale gradually with simple campaigns.
 
besirk said:
Hi guys,

Recently i was launching sales campaign for my nutra offers, the first 3 days i had around 10 purchases per day.

After the third day immediately to 0 for the next 3 days.

Can you please explain how you launch ads, what’s your strategy etc.

I would really appreciate it
Click to expand...
Hey!
Sounds like a classic case of ad fatigue or platform optimization kicking in. For nutra, I usually launch with a mix of broad targeting, then narrow it down based on the initial data. I also keep refreshing creatives and tweak the offer, targeting, or bid strategy every few days to prevent burnout.
 
For NUTRA, use Conversion/Sales campaigns on FB or Push/Pop on networks. Start small, rotate creatives, use lookalike audiences, and monitor CTR/frequency. Drops after a few days are usually ad fatigue or algorithm resetting.
 
besirk said:
Hi guys,

Recently i was launching sales campaign for my nutra offers, the first 3 days i had around 10 purchases per day.

After the third day immediately to 0 for the next 3 days.

Can you please explain how you launch ads, what’s your strategy etc.

I would really appreciate it
Click to expand...
Did you adjust your campaign budget?
 
this usually happens in nutra when the tech setup loses its trust. if sales drop to zero instantly, it's likely that the whitepage or the domain got flagged by the platform.

try to focus on the whitepage quality. if it looks like a generic template, bots will catch it sooner or later. using unique content and a structure that mimics a real local business helps a lot to keep campaigns running longer. also, check if there are any footprints in the code. good luck with the restart.
 
Good results on the first day might be due to luck; if your ads don't achieve similar results in subsequent days, refresh your videos and content. Don't rely too much on the first day's results.
 
Nutra can be brutal, tbh. Start slow, don’t dump money after the first 3 days—let the learning phase finish. Use aged/verified assets, rotate creatives, and run a few broad ad sets so you’re not betting on one combo. Expect the algo to throttle if you push too hard too fast, so scale slowly and watch frequency and CTR. Make sure your landing pages and pixel are clean—one issue there and delivery tanks. And keep an eye on CAC vs LTV; if the math doesn’t pencil out, it’s not worth it.
 
besirk said:
Hi guys,

Recently i was launching sales campaign for my nutra offers, the first 3 days i had around 10 purchases per day.

After the third day immediately to 0 for the next 3 days.

Can you please explain how you launch ads, what’s your strategy etc.

I would really appreciate it
Click to expand...
That usually happens when the initial learning phase or fresh-audience boost ends and the campaign starts getting evaluated more aggressively. Nutra is also a very sensitive vertical, so ad fatigue, trust signals, feedback score, landing page quality, or algorithm reclassification can kill performance fast.

A few common things people monitor:

- creative fatigue
- CTR drop
- CPM spikes
- landing page speed/trust
- audience overlap
- payment/event tracking issues

Most stable campaigns rely on constantly testing new creatives, rotating angles, warming accounts properly, and scaling slowly instead of pushing hard immediately after early conversions.
 
besirk said:
Hi guys,

Recently i was launching sales campaign for my nutra offers, the first 3 days i had around 10 purchases per day.

After the third day immediately to 0 for the next 3 days.

Can you please explain how you launch ads, what’s your strategy etc.

I would really appreciate it
Click to expand...
Run 1-50-1 campaigns to test the creatives. Let them run for at least 3 days. Target only gender and age.

Discard campaigns that didn't sell/had fewer than 2 or 3 ICS (this depends on your CPA).

For those that had ROAS, launch 2 pre-scaling campaigns in the 1-250-1 format. Run them for the same period. If they had ROAS, scale those creatives.

Scaling will depend heavily on your asset structure and budget.
 
I used to get better results with conversions campaign for nutra, traffic campaigns gave cheap clicks but quality was usually bad for me.
 
Usually when that happens, either the algo re-evaluated the traffic quality or the campaign got partially flagged after initial spend. I normally launch slowly, warm the account first, test multiple creatives, and avoid scaling too fast in the first few days. Also good filtering/cloaking matters a lot with nutra.
 
I would compare CTR, CPM, and conversion rate before making changes, and keep testing new creatives rather than relying on the original winner for too long.
 
It is most of the problems, getting sales surge initially after that close to none.
Try how to attract traffic customer and viewers and try to make bounce rate low.
It means how long a visitor remains on your site. if they instantly close your site then bounce rate is going to be high.
If they remain on your site and spend more time anywhere on your site it will make the bounce rate low.
Bounce rate low is always good , viewers spend high time in engagement on your site
 
besirk said:
Hi guys,

Recently i was launching sales campaign for my nutra offers, the first 3 days i had around 10 purchases per day.

After the third day immediately to 0 for the next 3 days.

Can you please explain how you launch ads, what’s your strategy etc.

I would really appreciate it
Click to expand...
It is possible that your previous ad creatives have been flagged and are therefore unusable; in my view, running a Facebook account requires constantly updating your creatives.
 
I would first check tracking. If sales suddenly drop from 10 to 0, sometimes the problem is with tracking and not the campaign itself.
 
That usually indicates saturation of the target market, tracking problems, or that the platform re-evaluates your campaign after the initial learning period. I would first check my CPM rates CTR landing pages, and conversion tracking before adjusting the campaign
 
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