Journey Back into eCom SEO

Also what I wanted you to ask, if u dont mind... From an SEO perspective: if two keywords refer to exactly the same product category but both have search volume, would you include both in the H1 or keep one as the main H1 and use the other in an H2 instead?
For example something like dog bed vs dog sleeping mat — both mean essentially the same product, but the wording is completely different, not just a variation of the same term.

So in my case I have created it as "dog bed & dog sleeping mat". But Im not sure, if that's the best strategy. Both means the same basically, both have search volume and I want to rank for both, but should I add both hin categoryname, title, h1, url, etc.

Thanks a lot!

Previous 7 days.

Still moving up. Actually got 34k clicks last week but that's to be expected when search volume increases.

Been doing the same exact things as before, and keeping consistent.

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From May we can expect my next updates to be completely explosive. Going to be full pedal to the metal and expect to see 2x in traffic within the next two months.

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Happy to answer any questions.

Growthy said:

Thanks for clarifying, that helps.

One more question just to understand your structure better: do you also create a broader “parent” topic page above the main collection hub?

For example in your case something like a general “dog” page that links to “dog furniture”, which then links to the more specific collections like dog beds, dog sofas, etc.

I’m asking because sometimes broader keywords also have search volume for terms like “X buy” rather than only the specific product keywords.

Curious if you also build pages around those broader terms or if you start directly with the main collection hub like “dog furniture”.

Click to expand...

Apologies for the late reply, been very busy.

Yes, pretty much how you described it.

Collections are built for broader terms to target longtails, it actually works very well with Shopify.

Growthy said:

Also what I wanted you to ask, if u dont mind... From an SEO perspective: if two keywords refer to exactly the same product category but both have search volume, would you include both in the H1 or keep one as the main H1 and use the other in an H2 instead?
For example something like dog bed vs dog sleeping mat — both mean essentially the same product, but the wording is completely different, not just a variation of the same term.

So in my case I have created it as "dog bed & dog sleeping mat". But Im not sure, if that's the best strategy. Both means the same basically, both have search volume and I want to rank for both, but should I add both hin categoryname, title, h1, url, etc.

Thanks a lot!

Click to expand...

Okay from my perspective:

I would keep the title strict to just one keyword. i.e: Dog Beds

Then in the page content, I would add in Dog Sleeping Mats. Imo it doesn't even need to be in h2, it can just be referenced like "Dog Beds, also known as dog sleeping mats" yada yada. As long as you have thorough and useful content, you'd likely rank for both.

In this example it's a little confusing since ofc there is a difference between sleeping mats and beds. But for the same products with different wording, I'd stick to one page.

It's easier to push one page than it is to push 2 covering almost the same keyword.

Of course you can then use your blog to write a piece on 'Are dog beds and dog sleeping mats the same?' and link from and to the collection.


Best of luck

Tracking your journey is worthwhile; with such high view counts, does that mean your conversion rate to orders is high?

How is ur journey going?

I have one question; do u add an unique FAQ on every categorypage?

And do u use buy-keywords in H1 in categorypages?

Like H1 "buy dog beds" or only "dog beds"?

Thanks!

Interesting timing honestly because eCom SEO feels completely different now compared to a few years ago. I used to work with SEO clients too and one thing I noticed lately is alot of the old tactics still work, just not as easily as before. Google feels alot harsher now on thin pages and mass-generated stuff unless the site already has strong authority behind it. I agree with your content point too because alot of eCom sites still ignore blog content and only focus on product/category pages. Some of the better results I’ve seen actually came from informational content feeding traffic and internal links into the money pages. And yeah once a site gets huge, manual optimization becomes a nightmare lol. Faceted pages, duplicate variants, crawl budget issues, all that stuff starts piling up fast. Curious how your linkbuilding strategy goes because honestly thats the part that feels most unpredictable nowadays. Sometimes sites barely build links and still grow, other times rankings die without constant authority pushes.