for long term projects and real brands, white hat or at least mostly-white is still the safest route imo. black hat absolutely still works, people making money with it every day, but the problem is stability. one update, one footprint leak, one bad link pattern and things can tank hard. the guys who survive with black hat usually know how to keep things diversified and subtle, not just blast spam everywhere. i’ve seen hybrid approaches work best honestly, solid content + clean structure + controlled aggressive links where it actually makes sense.