Anyone else hit $10K/month… then lost it all and had to start from zero again?

CCIS

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I’m curious how many here went through the same situation, scaling up to $10K+ months, thinking the business was finally steady… and then a few bad decisions or lack of prep made it all collapse.

Lowkey, I felt invincible when it was working. Then boom. back to zero. The niche is dead, traffic is slow, and it’s like starting over again.

Anyone else been through that reset phase?

What did you do differently the second time around, and how long did it take to climb back?
 
Yes, it's more common than you can imagine. Sometimes our methods just die, get saturated or something like that, not profitable enough anymore.

It happened to me with dropshipping, then I moved on to something completely different, online too. It take some time to accept the reality.
 
That's why we can't rely on online income sources too much, they can eventually dry off and leave you without anything. Take the earned money and invest in your own business, extract as much as you can from your online business while it's still profitable, someday things can change really quickly
 
It wasn’t specifically $10,000/month, but last year November I was in a similar situation, I was in a certain niche and, on peak days, I was literally printing up to $400 a day. I felt like I’d cracked the code. Then, on one fateful day, my traffic source got shut down, and just like that, my entire model collapsed. I only fully recovered last month (October), after nearly a full year of trial and error.
 
Oh yes. Back in 2010 I launched one of the first websites selling yt views, likes, etc. Later on I also launched one of the first platforms where you could sign up, place orders, track all of your videos & stats, etc. Then I moved to selling fb likes, comments, etc. it was huge back then. I averaged around 40-50k a month, my record was 86k /mo (I'm sure now they're making way more, especially in ig and tk fields). My websites were ranking in top 1-3 for 'buy youtube views', 'buy facebook likes', etc. Then I lost it all. I was helping out my parents, their business went bankrupt and they had a bunch of debts pile up. I was only 18-19 making this much money, too young and naive. I barely spent anything on myself, mostly tried to pay off my parents' debts and kept supporting them and my older sister financially. They kind of got used to that and so I remained the only provider in the family for years to come. I prioritized the wants of my family over the needs of my business, which was a bad combination with me being young and not financially educated. Eventually I started having debts of my own, couldn't pay my partners on time, couldn't spend the money needed for advertising, SEO, etc. so the sales started dropping. Plus Facebook sent me a Cease and Desist letter demanding a full reimbursement of all profits made, which scared the crap out of me at the time, now I could not care less if I got it. I didn't reimburse fb anything but I decided to close down my fb websites. Anyway, I couldn't afford to stay in the niche anymore as my yt websites were sandboxed on Google (back then it was common for these niches) and I coudn't afford the SEO needed to get back into it, as others were spending 5-10k a month on SEO.

I had to start from scratch, tried different niches - affiliate marketing, video production, email marketing, etc. and eventually switched to PR related stuff. It took me years to get back into it. It's hard when you start from nothing again and there's no room for failure; no property that you own, no friends or family who could help if things go bad. So you prioritize survival over taking risks, which significantly slows things down. Eventually I saved up around 300k, wanted to buy my own place. My father started working as a cab driver and I felt kinda bad, he's a construction engineer but couldn't get a job in his field, so I thought of starting something together. We decided to start a construction business to build budget houses. I invested pretty much everything I had and it was a disaster. The worst was probably not losing the money, but the fact that I neglected the PR business and fully dedicated my time to the construction business, the reason for failing was so rediculous and out of my control that I realized it was probably the universe's way of punishing me for going off my path. Plus I realized that if I do business, it should only be in the fields I'm competent in, I knew nothing about construction and relied on my father, but he's not a business guy and it was a bad combination. Anyway, I had to start from scratch again and I'm getting back into the game. But going from making 50-80k / month at 19 and down to less than 5k /mo at 31 is a huge blow mentally, knowing what I could have achieved over that time with my knowledge and skills. I realized that I shouldn't share the burden of other people, even if it's my parents, I switched roles with them which isn't something you should do, not in your 20s at least. Another important lesson is not to be over-confident in your highs.. when you're making a lot of money and feel too safe, too comfortable, too confident that you can always get it back, that nothing can derail you from making all that money.. Always stay sharp, invest smart and diversify, don't invest all your savings into a single idea or opportunity, keep your personal expenses low until you can absolutely afford it without having much impact on your business (even if it's something virtuous like helping out your family, do the bare necessity, not excess), always prioritize your business needs, it's your bread and butter, don't tell people how much you earn, keep it modest.

Hope my story helps some folks here!
 
When Chia coin first came out, it was HDD mining. I bought high-core servers from Amazon AWS and built a pilot with them. I also used Wasabi storage and fully automated it with Python code on Ubuntu. It was generating a very high income, but first Wasabi and then AWS shut down the systems. After that, everything ended.
 
I was working an hour (sometimes less) a day, and making 6.5k a month in the Instagram automation days then everything came crashing down. Looking back, I wish I'd worked at least 8 hours a day, and invested my money. I could have been easily making 30-40k a month. But hey, here we are. Newly back on the scene and looking for the next thing.
 
Happened to me many, many times, then I learned that I need to have multiple income streams at once in order to secure myself.
One method dies, I use the profit from the other 5 to make the sixth, and in the loop, until death probably.
Also, I changed the mindset of my own, whatever I am working on, I am ready for it to crash tomorrow, so each day I give my maximum and I push my limits to beat deadlines and ship out working solutions the same day (if possible), so I don't lose that one "extra working day".

You need to get used to it; it's part of the game anyway.
 
Happened to me many, many times, then I learned that I need to have multiple income streams at once in order to secure myself.
One method dies, I use the profit from the other 5 to make the sixth, and in the loop, until death probably.
Also, I changed the mindset of my own, whatever I am working on, I am ready for it to crash tomorrow, so each day I give my maximum and I push my limits to beat deadlines and ship out working solutions the same day (if possible), so I don't lose that one "extra working day".

You need to get used to it; it's part of the game anyway.
I think that's a great point. Having that mindset that however great it is now, tomorrow it could all be gone. Keeps us moving forward.
 
I think that's a great point. Having that mindset that however great it is now, tomorrow it could all be gone. Keeps us moving forward.
Yeah but then on the other hand you need to manifest good things and that it will work, it is hard to balance those 2 things, but once you master it, you are the king!
 
That's why we can't rely on online income sources too much, they can eventually dry off and leave you without anything. Take the earned money and invest in your own business, extract as much as you can from your online business while it's still profitable, someday things can change really quickly

Online business = a business.

Entrepreneurship comes with higher risks, good months, and bad months, whether it's offline or online.

Whenever I visit a restaurant, my barber, or whatever brick-and-mortar it's the same struggle.

Spamming = not a business
Quick methods = not a business
Doing a 10k day = not a business

Running a business means you are prepared for turbulence and accept the fact that you are responsible for whatever happens.

Any business that's built for a one-time trick won't last; however, it might let you cash out enough to move into something else or retire completely, but that's a true unicorn.

Got to ask yourself, can you keep scoring, or was that a one-time goal?

10k a day isn't always 365K a year.

I feel way too many people, even in 2025, still run this as a one-trick pony. Entrepreneurship certainly isn't for anyone, and if people's goal is to make some quick cash online, or even offline for the matter it's in my opinion just not taking it seriously enough.
 
I’m curious how many here went through the same situation, scaling up to $10K+ months, thinking the business was finally steady… and then a few bad decisions or lack of prep made it all collapse.

Lowkey, I felt invincible when it was working. Then boom. back to zero. The niche is dead, traffic is slow, and it’s like starting over again.

Anyone else been through that reset phase?

What did you do differently the second time around, and how long did it take to climb back?
What was your bussiness?
 
Yes, it's more common than you can imagine. Sometimes our methods just die, get saturated or something like that, not profitable enough anymore.

It happened to me with dropshipping, then I moved on to something completely different, online too. It take some time to accept the reality.
Yeah seems like dropshipping is much more volatile compared to other businesses. my $10k/month business was also dropshipping but traffic fatigue hit hard when i kept reusing the same ad content for months on end even when the cpa kept climbing up (My partner who did the content just left the business)

That's why we can't rely on online income sources too much, they can eventually dry off and leave you without anything. Take the earned money and invest in your own business, extract as much as you can from your online business while it's still profitable, someday things can change really quickly
Definitely. but i still think online income sources can be stabilised its just the perception for most people is that online businesses are easier so its easy to get carried away and not do the same work or keep spending on ads. they're also hard to outsource.

What was your bussiness?
Dropshipping, I had partnered with someone to make the content for the store and ads and we were making good money. but then we parted ways and my profit slowly decreased because of ad fatigue until i just decided to stop ads completely.

Right now im exploring different models such as agency, high ticket e-commerce and maybe SaaS.
 
10k a day isn't always 365K a year.
Absolutely brilliant. But unfortunately, you can't realise this until your 10k turnes into 50$ in one day. Once we reach a certain milestone, we simply forget about investing money in new business ideas, dividing money etc.
 
Absolutely brilliant. But unfortunately, you can't realise this until your 10k turnes into 50$ in one day. Once we reach a certain milestone, we simply forget about investing money in new business ideas, dividing money etc.
This! on top of that when a business starts to get going your mind goes 80% on scaling the current business and 20% on new businesses. so you dont have as much attention to the new businesses.
 
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