- Mar 22, 2013
- 6,279
- 10,989
Guys, it is very important to understand how you approach your app and the marketing.
There is a big difference between "ASO apps" and "Social First Branded Apps".
For ASO optimized apps you usually do the following:
- keyword-rich title, no branding in the title
- Subtitle full of high-intent search terms and keywords
- Screenshots showing solutions not features
- Features made specifically for keywords
For "Social First Branded Apps" you would do this:
- brandable name (short, easy to type and remember)
- visually attractive UI
- sharing built into core experience
- community features important
- app icon designed for recognition
The ASO app gets almost all downloads from the app store search. You just need to rank for the keywords and won't do any other marketing.
The branded apps won't get much app store traffic at all, but from social media like IG, TikTok, etc.
Why is this important?
Do not make the mistake to try to believe a "Social First Branded App" will give you a lot of organic traffic through the app store search. You either make an ASO app to go all in on keywords (if the keywords are worth it!) or you start a branded app and get your traffic from social media.
now lets get a bit more into detail:
For ASO apps:
- do the keyword research before you start making an app
- target keywords with high volume + low competition
- build features targeting exactly those keywords
- screenshots should directly target these keywords (first screenshot should include your main keyword!) other screenshots should include other keywords
- make sure to optimize every character of metadata (title, subtitle, keywords). For subtitle and keywords, do not use any word twice. Do not leave a space behind the commata. Do pure keyword stuffing.
For branded apps:
- create a brand identity (app icon, specific colors, name)
- important: design for the "wow factor"
- user experience should be super easy, but app should still look attractive and modern
- focus on distinctive brand recognition, people should remember your app
- make sure to rank your brand name on the app store (so people will find your app when searching for the name!)
- make every interaction feel screenshot-worthy
- it is very important people will remember your app name and icon, because they will see it on tiktok and search for the name
what app to build?
if you have no budget: go for ASO apps
if you have amazing marketing skills (we are on BHW, so you will have): go for branded social first apps
if you have a lot of budget: go for branded social apps because you can just make paid ads
We are on BHW. This forum is full of account sellers, blackhat techniques, etc. if you are smart, you will find a way to market the shit out of your branded app (or SaaS). For example: Buy 100 tiktok accounts, 4g mobile proxies, find a way to generate content, get yourself a bot or automation tool and start spamming the shit out of these accounts. People are doing these strategies with blackhat CPA niches. Why not do it with real sustainable apps?
There is a big difference between "ASO apps" and "Social First Branded Apps".
For ASO optimized apps you usually do the following:
- keyword-rich title, no branding in the title
- Subtitle full of high-intent search terms and keywords
- Screenshots showing solutions not features
- Features made specifically for keywords
For "Social First Branded Apps" you would do this:
- brandable name (short, easy to type and remember)
- visually attractive UI
- sharing built into core experience
- community features important
- app icon designed for recognition
The ASO app gets almost all downloads from the app store search. You just need to rank for the keywords and won't do any other marketing.
The branded apps won't get much app store traffic at all, but from social media like IG, TikTok, etc.
Why is this important?
Do not make the mistake to try to believe a "Social First Branded App" will give you a lot of organic traffic through the app store search. You either make an ASO app to go all in on keywords (if the keywords are worth it!) or you start a branded app and get your traffic from social media.
now lets get a bit more into detail:
For ASO apps:
- do the keyword research before you start making an app
- target keywords with high volume + low competition
- build features targeting exactly those keywords
- screenshots should directly target these keywords (first screenshot should include your main keyword!) other screenshots should include other keywords
- make sure to optimize every character of metadata (title, subtitle, keywords). For subtitle and keywords, do not use any word twice. Do not leave a space behind the commata. Do pure keyword stuffing.
For branded apps:
- create a brand identity (app icon, specific colors, name)
- important: design for the "wow factor"
- user experience should be super easy, but app should still look attractive and modern
- focus on distinctive brand recognition, people should remember your app
- make sure to rank your brand name on the app store (so people will find your app when searching for the name!)
- make every interaction feel screenshot-worthy
- it is very important people will remember your app name and icon, because they will see it on tiktok and search for the name
what app to build?
if you have no budget: go for ASO apps
if you have amazing marketing skills (we are on BHW, so you will have): go for branded social first apps
if you have a lot of budget: go for branded social apps because you can just make paid ads
We are on BHW. This forum is full of account sellers, blackhat techniques, etc. if you are smart, you will find a way to market the shit out of your branded app (or SaaS). For example: Buy 100 tiktok accounts, 4g mobile proxies, find a way to generate content, get yourself a bot or automation tool and start spamming the shit out of these accounts. People are doing these strategies with blackhat CPA niches. Why not do it with real sustainable apps?
