For your mentioned products, a properly set up BM with a verified business is normally a better choice. You should keep the ad account, payment method and business details consistent.
They both can help you. Refreshing outdated posts that still have potential and prune useless content. Just simply don't delete pages blindly, do check their traffic and backlinks first.
you should try posting polls, questions and interesting discussions regularly to get members talking. You can also do promote the subreddit in related comunities.
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