Recent content by ZenEm

Could be part of an engagement ring. More shares/engagement = better reach. Also could be combining that with paying for the posts to be boosted.

It's due to the algorithm change for newsfeed that Facebook implemented earlier this year. You'll have to pay to play. Boost posts, get people into a group... or just post solid, engaging content.

Be mindful to have the Facebook Pixel installed. Google Analytics will only read last non-direct click conversions, and may not be able to fully track a conversion back to Facebook accurately. The Pixel on the otherhand can track cross-device conversions. Having both the Pixel + UTM tags will...

It's due to the newsfeed algorithm changed that occurred early 2018. You'll need to either: 1. Post more engaging content 2. Boost posts - pay to play 3. Get your followers/likes into a group

Have CPMs and CPRs increased as well? It could be that the competitive landscape is different now, and competitors are reaching your client's purchasing demographic sooner than you can. Possibly outbidding you. How are retargeting metrics looking?