Recent content by ytadsguru

Also I should note that every major decision Google has made wrt direct response youtube ads in the last 6 months or so looks like its designed to take targeting control away from us. We're predicting that their goal is to keep pushing all their AI into the system so that any company can just...

Hey everyone, I spent the last year growing youtube ads accounts from 0 to almost $10M in profitable spend, and am here looking to help others do the same. And if... by chance... I can also crack Meta ads (just a couple weeks in!) thanks to the help of this community, that would be incredible...

I spent the last year digging into these and ended up finding some success. You can play with targeting all you want but people are so used to seeing ads and skipping through them that you really need to focus on strong creative to even have a shot at converting viewers. Most reliable way to...