Yeah you should have an overall plan or content calendar before you start, but you don't need to have articles ready as such. Launch when you're ready with your first.
Depends on how much risk you wanna take on. If you want to double it, Cardano/VET seem like good options this year for a balance between risk and returns. Realistic projections for Cardano place it at $4-$5 at the end of the year.
I'd say try reaching out to influencers. There's no need to straightaway target the very well-known ones with blue ticks, as their rates are astronomical. I'd go for nanoinfluencers and microinfluencers. They usually have very close-knit communities.
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