What helped me most: be useful in threads where your product can't be mentioned at all. If your history is full of genuinely helpful answers on unrelated questions, the one time you mention what you work on reads as a person, not a campaign. Also answer the question fully in the comment itself...
Reading recent posts helps, but I'd go one step further: sort the sub by Top > This month and look at the format of what's winning there. Title style, length, whether people use images, story vs data. Two subs can share a topic and want completely different posts. I take the same idea and...
Did exactly this last week for a health app I work on. Creating it is 5 minutes, the empty room is the real problem. What I'm doing: kept it restricted until it has content, wrote a pinned "start here" post with 3 simple rules, and the plan is to seed it with 10 to 15 genuinely useful posts...
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