Let me tell you there is no short cut to SEO. If you want to increase traffic from free sources then be patient and use SEO tricks else go for PPC and get traffic by spending money.
For SEO you can follow these simple steps:
Firstly I would say the content of your website should be high...
Target the keyword with the name of that particular city makes your content according to the cities. Or If possible make a separate page for a particular city.
Same business domain does not ensure that you both guys are targeting the same keywords. Keywords for which you are ranking is a good thing and the keyword for which they are ranking - You should optimize your website in order to rank on that particular keyword and if you already did just wait...
Social media help you in making your brand awareness. And with SEO you can target your business services and products. A good combination between these 2 things help you to make audience and customers for your business
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