Recent content by WomboCombo

Networks aren't cracking down on arbitrage. Networks are cracking down on sites with poor content and traffic. Build social followers and email lists. Who cares if they click if the user isn't profitable? Advertisers buy users, and if your users are garbage your CPM's will be garbage.

The goal is to maximize revenue per session (RPS). When a user lands on your page your content should be laid out to increase pages per session. I use at least 6 ad units per page - therefore I get 6 impressions per page view. If I can get 3 pageviews per session at 6 impressions per pageview...

Don't focus on cheap traffic. Focus on profitable traffic.

If a site can get approved by conversant, A9, and sovrn (all have bidders) - they should be running header bidding and backfill with adsense.

We've been driving quality paid traffic from FB and Native to our properties for a couple years. It can be done, but you have to when to hold 'em and when to fold 'em on a per source/campaign level. Over the last year we built a reporting dashboard that calculates revenue, effective cost per...