Easy to build and watermark. However marketing this is tough because it's a competitive niche where social sharing is the main goal. I would start with a big facebook page and point it to the website.
Put the product in the eyes of people first. I do this with websites but offline methods can work. Depends on the product and who would want it is where you put it for people to grab it up.
I never experienced this until my websites started to rank well with Google. When the competition has an eye on you this happens. Don't start a war with them because it will be more harm than good.
Outsource the work to someone else and save yourself time. If you have no time hopefully you making money because of that. Letting things sit is a disease.
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