imo the biggest mistake is rushing things. make sure your website looks legit, all links work and your billing info matches your real details before launching
dont assume the ads are safe just because the site is back up. check what caused each complaint and make sure its actually resolved first, otherwise you could end up dealing with another suspension
for me, Ahrefs and Semrush. These are the most powerful paid tools. They show you exactly what keywords your competitors are ranking for so you can steal their traffic ideas.
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