Recent content by williamjo

Checking which keywords the page is actually ranking for can help identify whether the issue is search intent or keyword targeting before making bigger changes.

That's true. Search Console is a good place to start because impressions and clicks can reveal where the problem is before making changes.

Impressions growing is a good sign, but if clicks aren't following, the title and search intent are definitely worth reviewing first.

SEO takes time, but how long should you wait before making changes? If a page isn't improving after several months, what's the first thing you check before changing your strategy? I'd love to hear your experiences.