Recent content by WilfordBrimley

With DKI (dynamic keyword insertion) your title can change based on the query of the user, to include the exact query. Text ads are static.

Is it common to request that an influencer sign a contract that obligates them to fulfill their promise of reviewing a product?

Lol! I understand. But I am in no way affiliated. Isaac actually mentions Brad as one of his mentors in learning AdWords (in his Udemy course). As far as setting up campaigns, account structure and learning about basic optimizations - Isaac's course is superb. Brad Geddes' material extends into...

If you are the reading type - Brad Geddes has books as well. "Advanced Google AdWords" is one that I refer to quite often. Google's own AdWords training videos are quite lacking and there are very few available.

A conversion does not have to be a sale. Create an engagement goal - say, 3 or more page views in a session. You don't have to assign a value. You have to have a goal to track these users. 1. In your case you should probably set up an engagement goal, ex. "Session Duration at Least 5...

Conversions are kinda the whole point of MCF and attribution modelling. You need to have some kind of goal in place, even if it is just an engagement goal (viewed a certain page, viewed a certain number of pages, etc). I can't post a link but just Google "multi channel funnels".

The one offered by Adventure PPC on Udemy is good. They have sales periodically and you can get it for cheap. If you have the money - Certified Knowledge / Brad Geddes is a leading expert on AW and offers instruction on his website.

If they still have the cookie set in their browser then yes. You can check these conversion pathways in the multi channel funnels report.