Recent content by WebProfitLab

Thanks, Guestwriting. A quick test before publishing any town page: could a homeowner in that town use it to decide whether to call you? If it doesn't say whether you actually work there, what the job usually involves locally, and who issues the permit, it won't turn into calls even if it ranks...

Thanks, both. Thunder Digitals put his finger on the real problem: a percentage deal only works if the marketer can trust the numbers, and nobody wants to send bank statements. Here's how we're setting it up so either model can work: - Each lead seller gets their own tracking number on our...

Fair enough, and a client who isn't complaining is a good sign. The easy upgrade is to ask the owner for two numbers each month: calls received, and calls missed. Any phone's call log shows both, and it takes them two minutes. Once you can put "calls went from X to Y" next to the AI Overview...

From the advertiser side in home services, where clicks aren't cheap either: one cost nobody puts in the campaign report is the calls you pay for and never answer. Invoca puts unanswered calls to home-service businesses at 27%. If that's you, every answered lead costs about 37% more than the...

Nice write-up. A question from the contractor side, since I'm the kind of client these reports go to: did calls or booked jobs move in the same 28 days? More AI-feature impressions and an average position going from 26 to 18 are good signs, but an owner judges it by the phone. If you tracked...

From the renter's side, since I'm the contractor these deals get pitched to: a "flaky" renter often just can't see what he's paying for. What would keep me in a deal: - Every call tracked and recorded, so we can both hear what came in. - A written rule for what counts as a billable lead, plus a...

For rankings they're one factor among several. For conversion they're often the deciding one. From the contractor side, many homeowners comparing two companies on the map skip the 5-star reviews and read the 1- to 3-star ones, plus how the owner answered them. A calm, specific reply to a bad...

Different use case, same lesson. I run a contracting company, and AI drafts a lot of my business writing now: client emails, proposals, follow-up texts. Nothing goes out without me reading it, and the places worth checking are always the same three: - Numbers and dates. AI will happily round a...

Yes, as long as the questions are real ones. From the contractor side, the questions homeowners ask on a first call are pretty predictable, and most service pages answer none of them: - Are you licensed, bonded and insured? Put the license number on the page. In Washington anyone can look a...

Since you're already getting 2-3K a month from long-tail terms, I'd work with what you have before chasing anything new: 1. Open Search Console, set the range to the last 3 months and sort queries by impressions. Anything sitting in positions 8 to 20 is your quickest win. Improve those pages...

Thanks, BlogPro, this is exactly the kind of answer I was hoping for. The duplicate window and the line between unqualified and tire-kicker are exactly what I'd want in writing before any ads run. Fair point on "reachable within a day" for form leads. The lag is on us, not the vendor. A few...

I run a licensed general contracting company in Washington state. Google Ads seems to be getting less profitable, so I'm thinking about paying outside marketers instead, either a set price per lead or a percentage of the jobs that actually close. For those of you who sell leads to contractors...

Leaving copy aside, the AI I'd point to is the part that runs after a lead shows up. I run a contracting company, and these are the agents I have running: 1. A phone agent that answers incoming calls. Contractors miss calls all day because they're on a roof or driving, and a call that goes to...

Adding the contractor side, since we're the ones on the other end of the phone. A town page earns its place when it answers what a homeowner in that town needs to know before calling: - Who issues the permit. It depends on whether the address is inside city limits or in the unincorporated...

Good catch on the honeypot. Same family of problem on our side: last month Microsoft started blocking mail from our web server, so anything sent to Outlook addresses just never arrived. The fix was sending through a relay service, but the bigger lesson was that one broken email path can quietly...