Yes, I’d still target some zero-click keywords, but I wouldn’t make them the main focus. If the query has commercial or informational intent where users are likely to need more detail, I’d prioritize keywords that can still drive clicks.
I usually look at competitors’ ads and study what angles, hooks, and visuals they’re using. Then I create my own variations instead of copying directly.
Exactly. Views can look impressive, but engagement and conversations are what really matter. A smaller post with the right audience can be much more valuable.
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