I think Tumblr works better as a niche platform now. If you’re in the right community, it still feels alive, but it’s not the same mainstream reach anymore.
I am running a hybrid setup with both but you absolutely must exclude your brand terms from the performance max campaign to stop it from stealing credit.
It will not cannibalize your traffic if you map your exact keywords as negatives in the DSA campaign, just monitor the search terms weekly to catch the garbage.
Honestly I build fresh lists for every client based on their specific niche and never trust automation scripts because they block legitimate traffic too easily.
i check SERP manually more than tools now, like see top results quality and authority, if weak sites are ranking and content is not good then it’s low comp, also i look for long tail keywords with clear intent and low backlinks on ranking pages, tools just help but real check is google results.
Use keywords naturally don’t force them, write first for humans then adjust for SEO, keep sentences simple, use headings and short paragraphs, add keywords in title, first paragraph and a few places only, if it feels unnatural just remove it.
content depth helps a lot for rankings and can work in low competition keywords, but in competitive niches backlinks still matter more, best results come when both are strong, so deep content can rank sometimes but it won’t consistently beat strong backlink sites.
Same here man, Google is killing me lately. I started using Trustcloaker last month for my keto landers and it’s actually holding up. Just make sure your white page looks legit or they'll flag you anyway.
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