A Search Engine Results Page (SERP) is the list of results that a search engine returns in response to a specific word or keyword phrase. The SERPs determine how your site appears on Google's first page.
On-page SEO is about optimizing the stuff that you have control over and can change on your own website.
Whereas Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.