Recent content by wangzhenyang

1. The cost per thousand impressions (CPM) for ads is extremely high. CPM is influenced by audience size and competition levels. Excessively high costs typically stem from overly narrow audience targeting or competition from other advertisers targeting the same products or audience segments...

There used to be a set of “old methods” for running Facebook ads: 3:2:2 structure, 3–5 creatives per ad set, layered interest audiences... All of these are outdated now. Like me, many advertisers saw accounts that performed well for 3–4 years suddenly “plummet.” Here's the post-Andromeda...

Specific Method: 1. You need a business-verified BM account, specifically a BM5 (meaning the BM can create up to 5 advertising accounts). Currently, there are several ways to obtain a BM5. What is a business-verified BM? ① BM350: After opening the first account and running it with a linked...