Hey man,
Unfortunately, if you're in a competitive niche where there's money to be made, there's a chance you may get spammed. But if you build some good authority links, your rankings shouldn't budge much.
They're done for both as a few people mentioned above.
Just mention your main money keyword once in the site title (and your h1 tag) and once in the image alt-tag.
Then sprinkle keyword related anchors within your article.
After build generic and brand anchors with web 2.0s and comments (from...
I use a few web 2.0's and comment links on authority sites just to vary out my anchors (e.g to build brand and generic anchors).
Then I hit the site during month 2 with PBN links with keyword-related anchors.
I don't build any links to my PBNs since I've invested a ton of money into it.
I stopped buying .co.uk domains for PBNs because they're too much headache to handle. I've been having whois privacy problems and other issues with them.
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