Why you need to focus on Black Hat Strategy? bro, my opinion is to go with white hat and must be focus on Branding. Its long term game. Ads will help you to make branding quickly. I've started a garage door service at NYC. Focusing same white hat with google ads. BTW best of luck.
Million Dollar question bro this is. Many experts helped me a lot about this. but honestly, only you can help your ranking. It's really needed to turn your business or service or products or info into brand. Only Branding can help you to cover your ranking.
I'm totally agree with you. I also added some line with you here. I advertise my 2 campaigns through email marketing, that was really worse than ever. My email opening rate 75% but replying rate only 2-5%. So, its a wise thought, do not focus on ROI in every sector.
Your content humanizer, it doesn't mean you will get rank or make a chance to rank. Put real, unique info (it doesn't matter good or bad) but mostly important helpful for reader, that's give you chance to rank both SEO or AEO. You should study on rare entity and attribute for content uniqueness.
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