Recent content by viktorialopez

A medium-sized corporate client of mine is looking for a dedicated Site Manager to take over their digital growth. I was asked to headhunt and screen the right person for the position. This is a well-funded company with a very competitive payment structure for the right candidate. The main...

Day 23. The multi-location HVAC calls dictated the day. First owner showed up, saw how his broken map pack was bleeding emergency calls across three different cities, and greenlit the rebuild. Routed him to a senior dev for a $400 bridge fee. Heaviest close of the month so far. Second call...

Appreciate the follow. Nice words.

Day 22. Hit the last viable batch of the backlog. Most of the data was completely stale, but I managed to pull one MedSpa owner out of the pile. Her site was missing an SSL certificate and throwing security warnings to her paid traffic. Routed her to a tech for a quick $100 bridge fee. Spent...

I run custom data pipelines. I don't use off-the-shelf scrapers because they just pull the same saturated lists everyone else is blasting. The value is in the filtration logic and the parameters, not the software.

Day 21. Wednesday was a pure setup day. Zero cash on the board, but the outreach did its job. Locked in two massive Zoom calls for Friday. One of them is a multi-location HVAC operation that is completely bleeding local search traffic to smaller competitors. If that one closes, it's a heavy...

I check forum PMs in batches after my sales block. If it fits the current pipeline, we may talk.

Day 20. Tuesday pushed me past the halfway mark, but the data rot is actually hitting now. Got a Florida Roofer on Zoom in the morning. He was bleeding emergency repair calls because his GBP got suspended over a fake review. Handed him off to the new local SEO guy I pulled from the hiring...

Day 19. Monday was about revenue. Cleared the desk of all admin work and got back on the phones. Hit the Custom Home Builder backlog. High-ticket niche, but their tech is usually ancient. Got an owner on Zoom and showed him his site's contact form was broken. It was routing to a dead email...

Day 18. Friday was pure admin. The inbox is an absolute warzone from those hiring threads. Spent the entire day vetting devs and SEOs. Half of these guys exaggerate their tech stack, so I have to actually dig into their past work to verify they aren't just installing basic templates. Didn't...

Day 17. Thursday was a tug-of-war between the inbox and the phones. The hiring threads I dropped are pulling in a massive amount of PMs. Good problem to have, but it's choking my sales time. Managed to get a few hours of dialing in from the backlog. Reached a commercial cleaner who was getting...

Day 16. Solid shift. Still working strictly out of the backlog. Got a boutique law firm partner on Zoom. His site was taking 8 seconds to load on mobile, and he was bleeding high-ticket local traffic to his competitors. Didn't even have to push hard. He knew it was a problem. Routed him to...

The biggest lesson so far is that fulfillment is the real bottleneck, not lead generation. Finding the market gap is easy. Finding reliable tech guys who don't ghost or miss deadlines is the hard part. Keep your provider roster tight and cut the dead weight fast.

Day 15. Turned the data pipeline off completely. Sitting on 170 unused leads is a liability. Data rots fast in local B2B. If I don't pitch them, someone else will. Hit the emails and phones hard. Got a commercial cleaner on the line who was losing contracts because his Google reviews were a...

Day 14. Monday was about getting back to the revenue. Had two Zoom calls lined up from Friday's outreach. First one was a roofer. His site was a disaster and his map pack was non-existent. Greenlit a full rebuild and local SEO package. Routed him to one of the new devs I just vetted from the...