Keep your homepage focused on linking to core service pages with natural anchor text, then connect each service page to relevant location pages contextually. The key is relevance + hierarchy — don’t randomly interlink everything. Google seems to reward clean topical pathways more than excessive...
PBNs still work in some niches, but they’re nowhere near as safe or easy as they used to be. In 2026, Google seems much better at detecting weak networks and artificial link patterns. A few high-quality, well-aged links can still move rankings, but relying heavily on PBNs is risky long term.
Biggest wins for me usually come from matching current search intent again. Sometimes the content is fine, but the SERP changed. Updating outdated sections, improving topical depth, fixing weak internal links, and cutting fluff tends to work better than just adding more words.
I’ve noticed the same. In a lot of niches, 10 strong pages with clear intent separation outperform 100 AI-fluffed cluster posts. Feels like Google is rewarding topical efficiency now, not just topical coverage. Semantic overlap and weak differentiation are becoming silent killers.
I’d start with your own site first. It gives you freedom to test, fail, and actually understand how rankings move without client pressure. Once you get even small results, freelancing becomes way easier because you’ll have proof instead of just theory. Small gigs after that help sharpen speed...
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