My understanding is that the user authorizes their Instagram account with the OP, and then supplies their email address in a field in addition to this.
This is entirely untrue. You're right though that the Instagram API isn't shrouded in mystery and if you actually read the documentation publicly available on their developer site you would see the response returned from the callback from Instagram, it includes: access token, account ID...
Does anyone have any thoughts on how best to use Instagram to drive traffic back to a website (and eventually convert them into a user).
I understand most of the threads on here seem to be about acquiring followers with the intention to monetize them, but does I was wondering if anyone has any...
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