Mine was a Facebook ads campaign that was performing well. After stopping it for a while, the same audience and setup never gave the same results again.
I think it still works for some people, but only if the targeting is very specific and well filtered. easy profits from amazone affiliate and google ads are mostly gone now, specially in competitive niches.
In my experience DSA does not replace keyword campaigns. It mostly helps find long tail searches. But yes, if not controlled, it can overlap and steal some traffic from existing ads.
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