Yes, strong brand signals are very important, but keep in mind that goes not only to the searches. Your company has to be present in all top catalogues with a good reputation and reviews.
No business rely only on the ability to do some tasks. Usually its way more complex (for example, someone can leave, but they still need to find clients). Btw, the same thing you can say about any lead specialist, who can leave anytime :)
The thing is, that if your page is out of top 3, there is almost no sense in changing your meta, nobody will see it. But if you have these kind of positions, Id rather not touch it. You know, there is a saying "Do not touch whats already working."
From my perspective you can never feel safe. At the very least they can delete some of your messages and then ban whole account. I have cases of account bans only for local mentions that are completely okay in particular topics.
Of course, guest posting will be the top strategy to building links even in AIO era. You simply cant avoid it to any service.
As to how to choose them - similar topic, geo, inbound outbound ratio.
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