this is down to US opt in laws as MailChimp is a US based company..... you have to double opt in if its B2C, in the UK you only sign up - no extra opt in needed.
you'll need to look into the laws of wherever you're operating. but also this is all a grey area and its unlikely you'll get picked...
Thanks for this post, i currently work in email marketing and can see the potential in this tutorial?. need to select a decent product and get cracking!
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