Recent content by traffika

Pick a vertical first, don't try to do everything. Dating, sweeps, gaming, whatever interests you. Then pick one traffic source, start with something beginner friendly with low minimums. Set up a tracker from day one, some have free plans. Apply to a CPA network, talk to your AM and ask what...

Results aren't dropping if you know what you're doing. The fundamentals haven't changed, most people just never learned them properly. Zone level optimization, fast testing, strong tracking setup. Creatives matter more now yes but the guys who were already split testing and iterating aren't...

2x ROI on mVAS is solid, most people never get there. Don't take a loan for media buying, seriously. Scale slow with what you have. Even $10-20/day is enough if you already have a winning setup. Reinvest profits, grow organically. If your funnel converts at 2x you don't need big budget, you need...

Your CTR numbers are normal for pop, don't stress that. The real metric is cost per conversion not CTR. People close pops fast yes, that's the format. Your job is to catch the 0.5% that stay. For casino APK in T2/T3, device compatibility pages still convert the best. Keep it stupid simple, one...

Push for testing speed, pop for scale. In-page sits somewhere in between but the volume is inconsistent depending on geo. We see most buyers start with push to validate the offer then move to pop once they have a winning funnel dialed in. Combination always wins long term but don't split focus...

Depends on the vertical but we never touch anything under 1000 impressions per zone. For conversions, at least 2x payout spent before killing a source. Optimizing too early is just as expensive as optimizing too late.

CPA is alive and paying. The weak players quit, less competition for you. Pick one vertical, one traffic source, master it. Learn zone level optimization early, that's where the real edge is. The money is there if you put in the reps.