My advice - worry more about rankin than about neg SEO, you think big SEOers have time to be worrying about all there sites been neg SEO? That seperates the top tier from the rest...
Lol just because its not talked about doesn't mean people aren't using it to make $$ think outside the box in certain niches and you may find it to be a goldmine still!
You can turn any domain into what you want to, if and it's a big if you get penalised - guess what you create another. Just make the domain seem relevant like @mrmarchuk mentioned, iv done it with many of my PBN sites and no issues so far.
My thoughts - think outside the box try not to do what everyone else is doing etc, there are thousands of domains out there depending on your purpose, budget etc. You looking to build a high priority network right?
Seems to be a lot of debate here, and the facts are not one size fits all, I mix mine up to keep it diverse ie fake and privacy, is someone really gonna check to see if my details are correct? I doubt it - but PBN I make sure all are 100% private
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