I work with multiple high spend/well known brand companies, and my advice at this point is to stay away.
My company works with Yahoo's tech team to integrate their technology in our platform and believe me, they are still fixing so many things. Don't believe the hype that you'll lose 40%-60%...
In adwords you can set different bid strategies called "flexible bid strategies". The "target outranking share" rule automatically sets bids to help you outrank another domain's ads in search results. It won't let me post URLs, but there is a Google Help Center article about it.
The reason why you've read about it on here is that BHW is way more focused/catered to SEO than PPC. I've run campaigns from a couple of dollars to day to million+ dollar accounts (agency) and PPC works every time. You just need to know howto set it up properly and adhere to best practices. The...
3) "destination url is the category page display 10 items of similar products"
So do you have the actual product or only "similar products"? If you only have similar products and not the actual product, I'm not surprised you don't have any conversions given your extremely small spend level...
There are click farms that exist in Chine/Russia/SE Asia, but do realize that Google's algo does account for click fraud/bot traffic and will refund portions of the used budget back to the advertiser. Do it enough and Google will find you violating their TOS and ban your account.
Are you from outside the US and attempting to target the US marketplace? If so, an error will occur. Like Zwielicht states above, contact billing support. They are usually good about clearing issues up like this.
Quality score is made up of 3 components:
-Expected CTR
-Landing Page Relevance
-Ad Relevance
Go into the Adwords UI and hover over your quality score numbers. Google should tell you how each of your keyword's rank for each of these factors (on a scale from 1-10). Google also updated their...
It's not a matter or either or - for a holistic effective strategy you should do both.
Utilize PPC to gain your initial traffic/traction while building up your SEO. Use the revenue gained from PPC to help your SEO efforts. After you start ranking the two will start working in tangent together...
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