Recent content by theo_callahan

I’ve spent too much time waiting for life to feel less busy before I enjoy it. That day never really comes. There’s always work, bills, laundry or something else. So now, when I get a good moment, I take it. No guilt, no big speech. Just: this was nice. I needed it.

What's your net profit per order after ALL costs — including returns, chargebacks, ad spend, VA costs, software, taxes? Not ROAS. Not gross margin. The actual dollars that hit your personal bank account per order.I'm tracking 5 stores right now and the range is wild: $1.20 to $8.50 net/order...