First of all, good luck on your journey.
IMO, finding the most ROI medium to focus on would be one of the things I'd focus on doing. For example, people won't read long on one medium as they would on the other.
Try to test things out for a while and compare results (engagement is #1 thing...
The order is completed, and by the first glimpse, Tier 1 looks very good. Tier 2 & Tier 3 are huge, and will take days to inspect them all.
Definitely worth the money, now we wait for indexation and hopefully rank changes :-)
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