You should check your biggest competitors and spy on them. Here on BHW few people are offering this service. You will know exactly how many conversions your competitors are getting and all other metrics as well.
Starting with Sales as the goal is OK. If its a new account, maximize clicks is a good way to start your campaigns. Once you get 30 conversions over 30 days period then proceed to target CPA with that data in a duplicated campaign. Give it 30-60 days to start seeing optimal results. Focus on...
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