I normally start with Search Console and compare the last 28 days with the previous period. Check impressions, clicks and which keywords dropped. After that, review indexing, crawl issues, backlinks and competitors. A ranking drop doesn't always mean something is wrong with your website.
I've seen people use different approaches, but there isn't one setup that works for everyone. Traffic quality, account history and the offer itself all play a role.
If your friend had good results on Google, it's worth testing on FB too. Just keep in mind that Meta has its own way of reviewing accounts and campaigns.
The biggest adjustment is testing creatives more often. I also check placement-wise performance, cost per lead and conversion quality. Just because Meta says a campaign is performing well doesn't mean the leads are actually good.
I have been working on my website sontent, but I am still not reaching the right people I want. Some pages get visitors, but they do not seem to be the right audience for my site.
How do you make sure your content reaches people who are actually interested in your topic?
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