If your audience is women, they prefer seeing "interaction" rather than "a body" - think couple embracing or man looking at woman, man carrying woman, etc...
Hand coded as in completely manual? or as in you rolled your own CMS?
If there is no CMS at all, I think it's a hard sell. Maintaining and adding to manual websites is too much work for most people. Most of your potential customers probably don't even know how to do that, and unless they already...
Can I ask why you prefer Shopify? I see tons of methods with shopify, but I don't really understand the reason shopify would be better than woocommerce or similar. Don't the monthly fees eat up a lot of profit (do you not use ANY add-ons? they all seem to cost fees every month, not just one...
I am curious why you selected wordpress for an authority site.
Is it a blog-style site? news style? Or just because that's what you're most comfortable with?
I would have probably chosen a different platform...
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