Recent content by swingggy

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I worked with a team that did this. They couldn't use adsense/adx with some traffic because there were a high % of bots, so they used a script (like a cloaker) that only allowed adsense ads on organic & safe traffic, then would serve revcontent/taboola with their multiplex on the sketchy traffic.

nah it's retargeting, the user just had a much higher value auction than usual. Advertiser A bid $0.2 across a broad audience (all users in US). Advertiser B had a max bid of $5 for an in-market audience (cars for example) Advertiser C bid $6 for a retargeting ad for users that visited their...

FB ads is virtually dead. CPA is much higher even with lower CPMs because the algo is so inaccurate now.

Note that the 20% rule, or not going past 30% budget increase, was a thing for campaigns in learning mode. It used to reset all of the learnings back in the power 5 era of FB (long dead), if you get 30 signals (Conversions) it would go right back to working & come out of learning mode even...

The facebook audience is smaller, the delivery bands are also shrinking, it's much harder to find quality now and it seems like the "algorithm" that gave FB such an edge is starting to work against it as it hits more black holes.

I've noticed the same, the audiences are all heavily saturated because of how small the FB active user base is becoming. The best course is to find innovative VSLs or ther sales techniques. Alternatively, you might want to start targeting a broader or more unusual interest audience.

I've heard people on here say IP doesn't matter as long as it's residential/mobile etc. you can have as many accounts as you want on there. People say it's more about browser fingerprint & cookies than IP. I can see that being true as multiple people in a household would have a fb account &...

They're RU based so they're probably a little distracted.

I was trying to figure this out a few months back, I don't think I ever found a solution ...but my best guess was that you would add the pixel to the ad account or maybe add it via events manager. You will need the pixel ID.

Your budget is your budget...I don't know what to tell you there. lead gen campaigns can be really good and really bad, more fields and text produces higher quality leads. If you have an idea of what your target lead looks like (age, gender, location/state) you can add those in to targeting.

Yes, if your account is good you can get reporting access only via profile link to the Business Manager. They would just add you to the ads account with "analyst" access. Alternatively, you can get reports emailed to you from the ads reporting tab by building a report with your specific...

I used and liked multi for a while but ultimately it just wasn't keeping up with the market, too expensive. I use incognition now