Recent content by sunny2369

Direct/A2P routes are generally worth testing if the main problem is cross-operator filtering on SIM routes. But I’d test by operator rather than assuming one route will work across the whole country. Traffic type (OTP/marketing), sender ID and content can also make a big difference. Which...

Yes, SMS marketing can definitely work, depending on the audience and content. I work with international SMS routes and can help with bulk campaigns.