@TheVigilante They were exceptional. With the exception of Cashvertizing, I haven't checked any of the modern copywriting books. Did you notice a gap in quality when comparing the old and the new copywriting books?
Thanks a lot OP. I wonder if you have any of the books in the Hard To Find (?) Classic ADvertising Books thread.
Unfortunately, I can't post the link to the thread.
It would be great if you could share any of John Caples', especially Tested Advertising Methods (4th edition) or Pete Barry's The...
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