Moz.com:
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Just like it sounds, "nofollow" tells search engines not to follow the link. Some engines still follow them simply to discover new pages, but these links don't pass link equity (the "votes of popularity" we talked about above), so they can be useful in situations where a page is...
You sound a wise being! Thank you.
Any chance I can dm you (although not sure how to dm you in BHW here) or discuss somewhere? I am new to this industry and keen to understand more how everything works.
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