Recent content by stanigator

Are you buy ads to get likes on your target clientele, or promoting your Facebook page to your mailing list?

Is it primarily a function of set daily budget (i.e. the higher the budget, the higher the cost per click unless the ad set budget is slowly increased), targeting (relevancy), creative and ad copy (affecting the clickthrough rates)? I've been doing some testings on page like ads as well as page...