Oh yes 100% younger people do still click on ads! But if you can rank organically too, you’ll be able to target those who do and those who don’t. I usually advise clients to do both if they’ve got the budget.
There are people (like me) who actively skip past the ads and only consider organic search results on Google. Mainly because you trust the site more knowing it’s not just a paid ad. This is purely anecdotal, but most people I know under 40 are the same. So for that reason, I’d say SEO is...
Have you tried a different posting schedule or taking a break for a week or two? I do this quite often. With taking a break, my theory is the algorithm tries to pull you back in if you take a break by pushing your next video more and that can break the slump.
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