Recent content by Sparky12

Agreed that AI works very well with the "heavy lifting" like research and structure/layout. A good writer should never abandon their own sense of style and tone of voice to churn out purely AI-written rubbish

Would highly recommend using Ahrefs' free webmaster tools to begin with, as others have also suggested. However, from my own experience of using paid versions of both tools, I'd probably go with semrush tbh

Usually a combination of the two works well for me

That's a solid list of fundamentals!

It still has its place, but I don't think it's as essential as it used to be. For example, Google will often rewrite meta descriptions these days. Focusing instead on things like things like page speed, UX and good content is a better way to go imho