Make sure your content is interesting and you've invited friend and family to like the page, as well as share it. You may also want to run a competition with a fantastic prize to try and get more people liking your site.
I agree with @blackbeans. Definitely focus on articles relating your niche but you also have to think outside the square in terms of what your potential customers want or what they may find helpful.
Wow, congrats on getting great sales in just four days! Tried shopify and it didn't quite work for me. Will try and put some more time and effort into it when I re-open my shop :)
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