Recent content by smliesworld123

It's still a little bit of page age but not the most important anymore. Facebook is more interested in the history of your account, the quality of your ads, engagement, and response to your ads. A fresh page can be effective provided that all is set up. It's often more important to have relevant...

If the offer and landing page adhere to their policies, Google Ads and Microsoft Ads are good for CPA offers. If the niche is more aggressive, then other platforms such as Taboola or MGID may also be used. The optimal PPC network is really contingent on your GEO, offer type, and target market...

Avoid too much sensitive data in the page source and make important data dynamic if possible to make competitor scraping more difficult. Simple protection, rate limiting, and monitoring of odd traffic will also help. I would also periodically look for copies on your pages and ensure that your...

Yes, I've seen such decreases in conversions with AI generated landing pages. Content may appear good, but can not be exactly as advertised or as requested by the search. I believe that putting in more original content, making it more relevant to the page and making the landing page more helpful...

SEO has gotten a bit easier in some respects in the past 5 years. Google provides better tools and better instructions, and doing keyword and competitor research is a lot easier with SEO tools. It's also easier and quicker to create and optimize content. It's all about great content that really...

I would go for white hat SEO. Slow it may be, but good content, SEO and authentic backlinks pay off in regular visitors. It may be tempting to try some black hat tricks, but it could negatively affect your rankings in the future. I'd prefer to have a very steady traffic and keep it in the long run.

I believe that both can be successful depending on the campaign. I prefer manual bidding as it will let me set the budget and monitor performance in a new lead generation campaign. Once there’s enough conversion data, I switch to automated bidding. Time saving and often produces better results...

What I find is better with PPC is when the conversion tracking is done right, and you're targeting the correct audience for your campaigns. I’m also getting better results from Smart Bidding and am monitoring search terms regularly to eliminate wasted clicks. Testing the various ad copies and...

The one single thing I would want to see improved in PPC platforms is that they would make the traffic quality and transparency better. The click traffic can be from bots, fake users or poor quality traffic that advertisers will pay for. Platforms should offer increased protections from invalid...

If you want to create a more user-centric ad, I would say that manual ads are better. Placements can be chosen and the space won't be cluttered. While easier to handle and can generate higher revenues, auto ads can also be placed in odd locations. It really depends on your website and audience.